Attention: Female business owners
Who are tired of going round and round in circles, doing it alone, who want a steady monthly income without burnout and with real support behind them!
Discover how the brand new Subconscious Shift Collective ® built on 'The Subconscious Shift ®' method, is helping female business owners finally follow through on what they already know, and build income that doesn't fall apart every time life gets hard...
ALL without another programme that leaves you more overwhelmed than when you started, going it alone when you're already exhausted, or sacrificing the life you're actually building this business for.
The Subconscious Shift Collective®
The Subconscious Shift Collective ® is a live monthly space, part programme, part mastermind.
It's for female business owners who know what they should be doing but struggle to get started.
They are ready to stop fixing the surface and finally address what's actually been driving the behaviour. A space that includes strategy, subconscious and nervous system support. All in one place, with live weekly support from me every single week.
You already know what to do. You've probably known for a while. Strategy tells you what to do. Your subconscious mind and nervous system decide whether you actually do it.
That's the bit nobody is talking about. And that's exactly what we work on here, together, every single week, with me.
All without pushing harder when your nervous system is already running on empty, going it alone when you're already exhausted, or sacrificing the life you're actually building this business for.
This is where consistent, reliable income becomes possible without sacrificing your life, your sanity, or your sense of self. Showing up with confidence, selling without the dread, and taking action that actually compounds month after month.
This is The Subconscious Shift Collective ®.
LETS BE HONEST...
Knowing what to do and still not doing it isn't sustainable, and it's costing you more than just money...
Pushing through and trying harder doesn't make you dedicated.
It makes you exhausted.
And exhausted people don't build consistent and successful
businesses.
Be truthful, you can't keep starting fresh every Monday and calling it progress, even when you genuinely want it more than anything.
You overthink the post and don't send it.
You start strong and disappear just when it was building.
And underneath all of it is that quiet, creeping feeling that everyone else has figured something out that you haven't.
That you're always behind.
That maybe you're just not consistent enough, disciplined enough, organised enough or of course, built for this.
And that feeling!
That's the one that's really running your business.
You used to feel excited about this, but now you're exhausted, frustrated and quietly doubting yourself.
You open your phone first thing and immediately feel behind.
You close your laptop at night, still carrying everything you didn't do...
And you're already mentally writing tomorrow's to-do list before you've even switched off tonight.
Let’s get real for a second…
You've lost complete connection with your self, your confidence and consistency. And the version of you that actually believed this was going to work.
And without understanding what's actually driving your behaviour, you'll keep repeating the same stop-start cycle until the business you worked so hard to build starts to feel like the thing that broke you.
You'll end up further from the income you need, more disconnected from the business you started with so much hope, and potentially walking away from something you were always capable of making work!
Most female business owners keep pushing, planning and buying the next thing until they're completely burnt out, and by that point, they've lost the belief that it was ever possible in the first place.
Your income, your confidence, your joy in what you do……
I know this first hand because I spent years doing it myself. Years of being told I was wrong, that I couldn't, that I shouldn't, before doing a full 360 and building exactly what I always wanted. And in all my years of working with female business owners, the ones who had every plan, every strategy, every resource and still weren't moving?
That was never about the strategy.
It was because their internal system was resisting everything that didn't feel safe. You can't think your way out of that. You have to work with it
However, it’s not too late to change it…
What you're about to read could be your turning point.
Because what follows gives you the live support, the simple business foundations, the subconscious tools and the nervous system work that's absolutely essential for you as a female business owner to finally follow through consistently, build income that doesn't rely on having a perfect week, and stop losing ground every time life gets uncomfortable.
MEET Gemma Holden, Subconscious Business Therapist & Strategist, CREATOR & FOUNDER OF The Subconscious Shift ®
Hi, I'm Gemma.
I was once exactly where you are. Buying every course, following every strategy, taking advice from people who didn't really know me or my business as though it was gospel. Getting paid and spending it before I could build on it. Overcomplicating everything. Pushing harder and working more hours and still not getting the results I wanted.
The overthinking. The starting strong and pulling back. The constant feeling that I was always one strategy away from it finally clicking.
Until my body called my bluff and I burnt out. Completely.
And it was in that moment, that exhausted, frustrated, and fed up of going around
circles moment, that I finally stopped looking outward for the answer and started looking underneath.
What I found changed everything.
My subconscious mind and nervous system had been running the show the whole time. Keeping me safe. Keeping me small. Making visibility feel dangerous, money feel complicated, and follow-through feel impossible, not because I was lazy or undisciplined, but because I was operating on outdated data that told me it wasn't safe to be seen, to earn more, to take up space.
Once I understood that, everything shifted. So when I came into the online business space I wasn't fighting myself anymore, my behaviours had already changed.
And I did well.
Really well.
Then I became a strategist. And combining the brain, the body and the behaviour with the actual business foundations? That changed everything. Not just for me but for every woman I've worked with since.
And I didn't just decide one day I'd be a coach and do a £10 certificate. This work is built on years of experience, personally and professionally and studying with many colleges, universities and schools. I am currently studying my MSc in Psychology.
I hold a BA (Hons) Coaching and Mentoring, FdA Counselling Coaching and Mentoring, and am a qualified clinical hypnotherapist and body therapist. This work is a combination of the brain, the body, the behaviour and business.
All of it.
That's what you get inside The Collective.
Gemma Holden
Subconscious Business Therapist & Strategist
Founder - The Subconscious Shift®
And I remember someone saying to me "you can't do both, just pick one."
But my clients didn't need one or the other. They needed both at the same time. The strategy AND the inner work. Because one without the other was exactly why they were stuck in the first place.
I knew it. I felt it. And I backed myself.
Easier said than done when every woman in front of you is telling you the same thing, I know what to do, I just can't make myself do it!
Shortly after, I realised the missing piece wasn't more strategy, it was safety. The nervous system doesn't care how good your content plan is. It cares whether it feels safe to be seen.
You see, when your internal system is running on fear, doubt and lack, everything feels harder than it needs to.
You can build income without addressing what's underneath — but it'll cost you. Your energy, your health, your happiness, your confidence. You might get there but you'll be burnt out, running on empty and wondering why it doesn't feel the way you thought it would. And it won't last.
When you do address it though? Everything starts to feel different. Taking action feels possible. Showing up feels sustainable. And your business can finally grow without costing you your health, your happiness or your sense of self.
And That's The Problem, Nobody Is Talking About Both! Internal & External
They wait until they're completely burnt out, have cancelled their business entirely in their head, or have spent thousands on things that haven't worked...
But what if you could understand what's actually been driving your behaviour BEFORE you hit that wall?
What if you had the support, the tools and someone who actually understood both sides in your corner during the wobbles, the quiet weeks and the moments you want to give up, not after you've already burnt out trying to push through them alone…
Well that's been my mission for the last three years, because I spent a decade in business watching women, and experiencing it myself, doing everything right on paper and still feeling stuck. And I knew the answer wasn't more strategy. It never was.
What came of it is now known as The Subconscious Shift Collective ®
The live monthly space for female business owners who want to build consistent income without burning out, going it alone, or spending another year going round in circles.
Now you don't have to choose between working on your business and working on yourself.
This approach works with where you actually are right now, supporting you with the business foundations that create consistent income, the subconscious work that removes what's been blocking you, the nervous system tools that make showing up feel safe, and the live weekly support that means you never have to figure it out alone again.
"I am showing up more in my business, I have seen a growth in confidence and self belief that I didn't think it was possible.I feel like me too, I can be confident and be visible without thinking too much ( still work in progress) about what others will think or say about me! I feel I have the tools to change my beliefs about me and about what it is available for me to achieve! I am going live in my facebook group every week without shaking! Without make up and sometimes without even having thought about what it will be about! I'm being more me out there without overthinking!"
"Head clearer on my direction in business, heart full knowing I can do this and body 3 stones lighter, changing my thought process and leaving old habits behind. What will the next 6 months bring? "
Why Everything You've Been Told About Building A Consistent Income Is Backwards
Contrary to what every business coach, course and free masterclass will tell you, the secret for female business owners who want consistent income isn't a better strategy, a bigger audience, or more hours spent pushing through the resistance.
It's actually understanding what's driving your behaviour beneath the surface, in real time, without sacrificing your sanity, your energy or another year of your life trying to think positive and hope it sticks.
It's the last thing people are told to do and when they are, it's usually dressed up as "just work on your mindset" or "you're self sabotaging" without anyone actually helping you go deeper than that. But it's the only way forward if you want to build consistent income and stop repeating the same patterns that have been quietly running your business without your permission.
Here's why most other programs don’t work:
Business Coaches And Strategists
Incredible at what they do! They'll give you the plan, the content calendar, the funnel, the offer structure. And it's not that the strategy is wrong. It's that strategy alone assumes your brain and body are on board with it. They're not looking at why you can't make yourself follow through, and without that, the best plan in the world stays on a Google doc.
Mindset Coaches:
They'll tell you to think positively, reframe your beliefs, journal your way to abundance. And these tools are fab mindset work is important, but, most of it stays surface level. Telling you what to think differently doesn't reach the subconscious patterns and nervous system responses that are actually driving your behaviour. You can't affirm your way out of a safety response.
Therapy And Counselling
Brilliant for processing the past and current challenges, understanding yourself more deeply!
But it's not built for business. It won't help you figure out your offer, show up on social media, or build consistent income.
Courses And Online Learning:
You buy it with the best intentions. You might even start it. But learning more information was never the problem, and deep down you already know that. Courses give you knowledge. They don't give you the support, the accountability, or the space to work through what happens in your brain and body when it's time to actually implement it.
None of them are wrong, all incredible in their own way, but in business they're incomplete. Because none of them work on all three things at once, the strategy, the subconscious and the nervous system, with live support behind you every single week.
That's why The Subconscious Shift Collective ® exists!
What happens when you keep putting this off
Something worth being honest about...
We all know what happens when you tell yourself "I just need to be more consistent" or "I'll sort my head out once the money is coming in."
The pattern continues to run the show quietly keeping you stuck in the same cycle, the same income, the same stop-start rhythm, while you keep trying to fix it from the outside.
It slowly drains your confidence, your energy, your bank account, and your belief that this is ever actually going to work.
It keeps you stuck in survival mode, making decisions from a place of fear rather than clarity, and missing the opportunities that were right there waiting for you.
And it quietly pulls you further away from the version of you that started this,excited,ambitious, and completely certain that she was capable of building something brilliant.
Before you realise it another year has passed.
The income is still inconsistent.
The self-doubt is still there.
And you're still in the same place you swore you wouldn't be this time last year.
Still overthinking before every post.
Still starting strong and disappearing when it gets uncomfortable.
Still trying to fix it with a new strategy, a new plan, a fresh start on Monday.
Still putting off the inner work that could have changed everything months ago.
The opportunity has always been there. You just didn't have the right support around you to take it..
And you probably didn't act because nobody ever helped you understand why you kept getting in your own way and without that, even the best intentions don't translate into consistent action.
But now you do.
The Subconscious Shift Collective ® gives you the inner work, the simple business foundations, the live weekly sessions, all run by me and a community of women who get it. that works while you're still showing up, still building, still figuring it out.
So this time you don't just hope it's going to be different.
You have everything you need to make sure it is.
Head clearer on my direction in business, heart full knowing I can do this and body 3 stones lighter, changing my thought process and leaving old habits behind. What will the next 6 months bring?
Alison Quinn
Can Showing Up For One Month Really Start To Shift What Years Of Going Round In Circles Has Done To Your Confidence, Your Income, And Your Belief In What You're Actually Capable Of?
It's a fair question. And honestly, one month won't fix everything. Building a consistent income takes time. But here's what we know, when the right foundations are in place, when you're showing up with support behind you and finally understanding what's been driving your behaviour, everything starts to shift.
Fast.
Can you really stop the overthinking that's been keeping you stuck for years?
Can the income actually start to feel consistent instead of unpredictable and exhausting?
All from one live monthly space?
But as I've mentioned, this wasn't just built in theory or pieced together from other people's frameworks.
It came from real experience, from someone who burnt out doing it the hard way, rebuilt everything by understanding the brain, the body and the behaviour, and has spent years, helping female business owners do exactly the same thing!
The Same Overthinking, The Same Stop-Start Cycle, And The Same Frustration Of Knowing Exactly What To Do And Still Not Doing It That You're Experiencing Right Now…
Someone who faced the same impossible choice between pushing harder and burning out completely, and discovered there was a third option nobody had told her about.
The Subconscious Shift Collective ® works because it doesn't just tell you what to do, it works on why you haven't been doing it. It takes you from stuck, inconsistent and exhausted to clear, supported and actually moving forward, without sacrificing your sanity or spending another year trying to think positive and hope it clicks.
It connects the strategy to the behaviour, the subconscious patterns to the daily actions, the nervous system responses to the business results.
The brain, the body and the behaviour, to real, consistent income.
The Subconscious Shift Method has changed everything for me and my clients.
It's transformed the businesses and the lives of the women I've worked with, women who had tried everything else and were one wobble away from giving up entirely.
And if you show up and commit to the process, your results will start to reflect what you're actually capable of.
Because when you feel safe enough to be seen, safe enough to sell, and safe enough to succeed, it gets a whole lot easier.
HERE'S 5 THINGS THAT WILL HAPPEN WHEN YOU APPLY
The Pillars in the collective
You'll Finally Know What To Do, And Actually Do It
No more sitting down to work and an hour later having nothing that matters done. No more Monday fresh starts that fizzle out by Wednesday. You'll have clarity on exactly what to focus on, the support to follow through, and for the first time the gap between knowing and doing will start to close.
You'll Stop Letting Your Own Head Talk You Out Of Your Success
The overthinking before every post. The freezing when it's time to sell. The spiral after one quiet week. You'll have the tools to recognise what's happening in your brain and body when it kicks in, and know exactly what to do about it instead of letting it run the show.
You'll Show Up Consistently Without It Feeling Like A Constant Battle
When you implement the tools, visibility will stop feeling like a threat. Selling will stop feeling like something you have to psych yourself up for. You'll build a rhythm that works with your life and your nervous system, not against it, so showing up becomes something you do, not something you dread.
You'll Build Income That Doesn't Fall Apart Every Time Life Gets Hard
When you do the work, the foundations become solid, and the behaviour becomes more consistent. The income starts to reflect the effort you've been putting in all along, and when a hard week hits, you'll have the tools to steady yourself instead of disappearing and starting from scratch again.
You'll Stop Doing It Alone
When you show up to the calls and engage with the community, you have someone in your corner every single week who understands both sides, the strategy and the stuff underneath it. A community of women who get it. Real support from real people who are in it with you. The kind that actually makes a difference.
INTRODUCING THE SUBCONSCIOUS SHIFT COLLECTIVE ® & HOW IT WORKS
The Subconscious Shift Collective ® is a live monthly space that helps female business owners build consistent income across three simple things, the strategy to know what to do, the tools to stop overthinking, freezing and getting in your own way, and the support and done-for-you resources so you don't have to figure it all out from scratch.
Each part is designed to move you forward in a different way, so you can get clear, take action, shift what's been blocking you, and build steady momentum that doesn't fall apart every time life gets hard.
.All without burnout, going it alone, or spending another month knowing what you should be doing and still not doing it.
Here's Everything You Get when you join today:
Real support, every single week, not a recording, not a chatbot, me
This is where the magic happens, and here's exactly what you get
Four live sessions every single month, all run personally by me. Not a recording. Not a team member. Me, live, with you every single week. Every session has a clear purpose so you always know what you're showing up for and you never leave without knowing exactly what to do next.
"I love your energy, you can go on to a live Zoom call feeling crappy and you put a different spin on it, you see it in a new light and you feel so much better."
The Calls:
Clarity & Strategy Session: As you work through the strategies or feel stuck with something, this is the call for you. Bring your offer confusion, pricing wobbles, "I don't know what to focus on" and leave with complete clarity on exactly what to do next and why. No more going round in circles.
Action Taking Power Hour (x2 per month): No training, no talking, just doing. You show up, commit to your action and do it live with a room full of women doing the same. Sales get made on these calls. Content goes live. Things that have been sitting in your head for weeks finally get out into the world.
The Sales Activation Session: Live, we go beneath the surface and shift the fear, the freeze, the self doubt and the visibility blocks using evidence-based nervous system regulation and subconscious change tools. This is where the internal brakes come off and acting and selling start to feel safe.
Value: £497 per month
THE BUSINESS BASICS FRAMEWORK
The simple foundations most women skip, and why everything feels hard without them
10 short modules, 30 minutes each. Everything you actually need.
This is not another overwhelming course to add to the pile. Each module is around 30 minutes, short, focused and straight to the point. Covering the real foundations of a consistent income-generating business. You might not need all of it, you might need some. But everything you do need is in here, ready when you are.
It took me from feeling stuck to having clear goals and actionable steps. It helped me build a consistent daily routine to take action on those goals which has made a huge difference.
Module content includes but not limited to:
Clarity on what you're building.
Offers and products
Marketing and visibility (including what's working in 2026)
Simple systems such as your enquiry process
Sales!
12 month strategy
Emotional stability and why it matters.
RRP: £347
For every time your brain tries to talk you out of your own success
Belief Busting Course
Your go-to tool for every wobble, block, freeze and spiral
When the overthinking kicks in. When you sit down to post and suddenly can't. When a quiet week sends you into a tailspin. When you know exactly what to do and your brain just won't let you do it. Instead of pushing through, spiralling or ignoring it, you use this. A structured, evidence-based framework that walks you through spotting the belief that's running the show, shifting it, and getting back into action. In your own time. In your own space. Whenever you need it.
Loved it and released something deep-rooted I didn't know was there!
Designed for when limiting beliefs are recognised:
Spot the belief that's actually running the show
Challenge it properly using evidence-based tools
Replace it with one that supports your growth
Build follow-through, confidence and emotional steadiness around money
Use it any time, it's yours to keep and return to whenever you need it.
RRP: £247
So you stop spending three hours in Canva and actually get things out into the world.
THE TEMPLATE VAULT
Done-for-you resources so you can show up without it taking over your day
This is for the woman who feels stuck and spends hours tweaking things instead of launching them. Who has 27 half-finished ideas and nothing going live. Who knows she needs to show up but keeps getting stuck on the how. The vault is full of done-for-you resources that mean you can stop starting from scratch every single time, and it keeps growing every month based on what members actually need.
“It takes me ages to create posts in canva"
What's inside:
Content post ideas, so you never stare at a blank screen again
Social media hooks, opening lines that actually stop the scroll
Workbooks
Planning sheets
Event pages
Revenue trackers
Done for you social media templates
More being added!
Value: £497
Me. In your pocket. Answering your actual questions. Personally.
The Pocket Mindset Coach ®️
Your own private monthly content, built around what you're actually dealing with right now.
Every month you submit your questions, anonymously if you want, or with your name, completely your choice, and I answer them personally in a private members-only podcast episode built entirely around what you and your fellow members are actually dealing with that month.
This is Me, personally, unfiltered and raw, unpacking real struggles around selling, visibility, pricing, overthinking, confidence and consistency, based on what's actually coming up for you and your fellow members right now.
I will cover as many questions as I can in each episode, and any I don't get to will be answered in the following month's session. No question gets left behind.
This isn't a substitute for the live calls or deeper support, it's the thing you reach for between sessions when something comes up and you need a clear, considered answer from someone who actually gets both sides.
"I wish I could put you in my pocket and take you everywhere Gemma"
What's inside:
Questions can cover anything selling, visibility, pricing, overthinking, confidence, consistency
I answer personally in a private members-only podcast episode every month, unfiltered and raw
Monthly live Q&A session so you can get answers in real time
Monthly inspiration and Ted Talk style session, the unfiltered stuff I don't always share publicly
Based entirely on what you and your fellow members are actually going through right now
Any questions not covered will be answered in the following month's episode
Available to listen back to any time inside the members portal
Value: £297
Join before 9pm on Saturday 25th April to claim your founding member bonuses.
BONUS 1 First 10 members only closes 9pm Friday 24th April.
A Free 30 Minute Problem Solving Session With Gemma
One of the first 10 members to join gets a free 30 minute session with me personally. You bring one problem a block, a decision you can't make, something you're stuck on and we focus the whole session on finding the solution.
Value: £150
BONUS 2 Closes 9pm Saturday 25th April
A Personal Social Media Audit From Gemma
You choose the platform and I review it personally and give you specific, honest, actionable feedback on what's working, what to tweak and what to do more of. No generic tips, me looking at your actual profile and content, and telling you exactly what I'd change and why.
Value: £97
Total value: Over £1,835+ every single month
£97 per month!
Brand new for 2026, join now and lock in this rate for as long as you stay.
OK Let’s Establish Who This Is For:
This IS For:
The female business owner who is showing up, trying her best, and still not seeing the consistent income she knows she's capable of, and is ready to finally understand why and change it!
The woman who is tired of going it alone and is ready for real support, real tools, and someone who genuinely gets both sides.
The woman who knows what she should be doing has probably learned the strategies, and still finds herself overthinking, pulling back, or starting fresh every Monday.
The woman who is ready to do the work. Not just consume it. Actually show up, implement and commit to building something that lasts.
Someone looking for a magic fix who isn't prepared to show up and do the work, the results here come from implementation, not just joining.
Someone who isn't running a business or planning to, this is for women already in it and ready to move forward.
Someone who wants someone else to do it all for them, this is a space where you grow, with serious support behind you.
Someone who deep down doesn't yet feel ready to prioritise their business growth, and that's okay, there's no judgement here, but this space works best when you're ready to show up for yourself even on the hard days, we have got you!
I've helped thousands of female business owners through
The Subconscious Shift ®
And a few more...
© 2026 . All rights reserved.